The Good Gift Exchange touched down in Manchester 💚
Part installation, part experience – inspired by schuh’s Christmas campaign – this activation transformed the city streets into a living love letter to community. Three moments of giving (and receiving) invited everyone to step into the spirit of generosity:
👟 Past: Trade in your old kicks and pick up a £10 voucher to spend in-store. Every pair donated through schuh’s Sell Your Soles scheme supports the World Land Trust giving shoes a second life and the planet a little love.
🎁 Present(s): Gift yourself a matcha hot chocolate. schuh will pay it forward with a donation to akt, supporting LGBTQ+ young people in Manchester at risk of or facing homelessness.
✨ Future: Join THE SCHUH CLUB and nominate a mate who deserves some fresh kicks. In return, get a scratch-card for a chance to win prizes from Timberland & Crep Protect in-store.
The activation celebrated the launch of the Christmas campaign and kicked off gifting season in style by building brand awareness, giving back to the community and driving footfall to store.
