WE RUN THIS CITY: Trafford Centre 5k 🔥
To launch Nike Performance at JD Sports, we transformed the Trafford Centre into an exclusive 5K run route, bringing the community together with JD Sports, Nike and Made Running.
500 runners secured their place and showed up to the JD Sports store ready to run. A live DJ set the pace and a few lucky runners were gifted Nike Performance product to test out on the route. The run welcomed everyone from first-time 5K runners to experienced athletes with pace leaders making sure no one got left behind and bringing the iconic Made Running energy.
After crossing the finish line, runners refuelled with The Plant Blends, explored Nike Performance try-on zones and picked up an exclusive keepsake from the day. This event marked the first in a series of collaborations designed to build community, seed product with real runners and create authentic moments worth sharing.
