We partnered with size? to bring the first retail space for Home Grown to life at the Carnaby Street store.
Designed as a playful urban loft, the space layers textures, artwork and furniture to capture a UK street aesthetic. Unexpected details woven through the environment invite discovery – from products displayed inside fridges next to iced coffees for visitors to enjoy, to spare change hidden between the seats that unlock exclusive discounts when found.
Extending the experience beyond the store, purchases from the collection were presented in bespoke packaging and rewarded with limited-edition Home Grown collectible items including playing cards and dice.
The SS26 launch was supported by a series of activations, including an artist takeover of the store windows and a Home Grown van drop that gifted the community across London.
