Two new colourways of the ASICS GEL-CUMULUS 16 landed in Size? and they deserved a moment ☁️🧡
Inspired by the sneaker’s soft cushioning and comfortable underfoot feel, we transformed the Carnaby Street store into a space that played with tactility, form, and colour – a light, airy experience designed to spark curiosity and organic sharing.
At street level, soft apertures framed the product offering glimpses into the activation within. Inside, customers explored the collection and picked up ASICS-branded candyfloss in the new colourways for a playful nod to the drop’s cloud-inspired palette.
