Originally built for the mountains, the Meru Jacket became a cultural icon when Liam Gallagher wore it on stage in ’97.
Now, Berghaus brings it back in the original colourway – updated, but still unmistakable.
We created a full retail toolkit and execution for wholesale partners, blending music and mountaineering to ensure the product lands with impact and shows up with unmistakable Berghaus DNA.
From window displays and launch zones to POS and gift-with-purchase activations, the concept nods to early Oasis tours and the brand’s iconic outdoor heritage, brought to life through stage trussing, lighting rigs, and authentic materials.
