Monster Cushioning. Wild Take-Offs. Introducing ON Running’s Cloudmonster silhouette to JD Sports with a playful window campaign inspired by the weightless feeling of cloud-like comfort.

Abstract cloud forms are suspended from clear acrylic rods to give the illusion of floating, set in front of a large-scale Lightbox featuring a hero Cloudmonster shot and inflated bubble text depicting the brand’s iconic ‘get weird’ slogan.

Physical product is front and centre, displayed on 3D effect digital plinths featuring interactive motion content inspired by the inflated visual. A cushioned structure frames the window and subtle macro-texture vinyl is a nod to the innovative sole on the newest drop.

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