Introducing the Great Big Croc. A supersize replica of the Lined Classic Clog landed in the middle of JD Sports to launch the new collection for AW23.
The viral sensation (33 million hits and counting across TikTok/ Instagram) made waves when it was posted by @jdwomen. The general consensus? Everyone wants to get their hands on one.
Measuring almost three metres long and one metre wide, the one-off creation is an exact replica of the Lined Classic Clog that was 3D scanned and scaled up for production. The Great Big Croc made its debut at JD Sports store inside Manchester Arndale before going on tour to other stores around the UK.
As well as designing and producing the installation, we took over a key window to build intrigue and drive traffic into store with a cosy shearling-lined display showcasing playful campaign content and key products from the new drop.
