Landing in 80 stores across EMEA, Dr. Martens AW22 campaign ‘Unpolished’ seeks to elevate brand awareness, spotlight seasonal icons and expand its ever growing Gen Z fan base. Built with flexibility in mind, the campaign blends windows, sweet spot tables, QR codes, digital content and in-store POS that can be adapted for different store formats and locations using Dr. Martens iconic yellow stitch as a focal design point. In Paris, an exclusive pop-up store took over the footwear floor at Galeries Lafayette.

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