Throughout December, Vans ditched the classic Christmas campaign in favour of an independent Makers Market that invited its community to create and buy gifts that flip the script.
To celebrate the DIY spirit of the brand, alternative artists were invited to take over the Vans Covent Garden and Oxford Street stores, offering a selection of unique creations and curiosities including custom clothes, art, ceramics, jewellery, wrapping and cards. For a true personal touch, customers could make the gifts themselves at a series of creative workshops led by brands including PonkyWots and SKEN Studios.
We had a great time producing and installing the activation spaces across both stores and collaborating once again with the talented team over at Skye Victoria Projects who curated this wonderful programme.
