From holiday staple to summer uniform, Havaianas landed in the Trafford Centre inside JD Sports’ biggest store with a month-long activation that built brand heat and drove awareness ☀️🩴
Blending colour-drenched design, personalisation and street-style energy, we created a playful experience that immersed consumers into the world of Havaianas, inviting them to browse the collection, pick a pair and create their own style.
Purchases unlocked access to charm customisation with the awesome guys at Matt B Customs and permanent anklet fittings by Linked & Locked – the ultimate flip flop accessory. The activation ran for 4-weeks at JD’s Trafford Centre store, elevating the profile of Havaianas within JD Sports and establishing the flip-flop as a street-style staple.
