The prestigious POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience. The shortlist was announced on Monday naming us as a finalist in the Short Run, Temporary Display category for our work with Dr. Martens.

About the project

Tapping into people’s desire for meaningful encounters and Gen Z’s increasingly digital mindset, we explored ways to blend the physical and digital worlds to create a unique Dr. Martens experience that would educate the customer, increase in-store engagement, capture data and direct them to DM’s social channels. The end result was an augmented reality powered experience that played into people’s natural curiosity. Visitors to the store are invited to scan QR codes to reveal an interactive 360 boot of their choice that can be played with to unlock exclusive product and design information.

“These activations have disrupted our retail presence in a modern and progressive way, ultimately creating a clear consumer journey to drive conversion, engagement and awareness. – Senior Retail Marketing Manager EMEA , Dr Martens