Pimp my ride. Air Max 95 “Fresh Mint” edition 🍦🥶
Following the success of the Air Max 95 OG Neon launch, JD Sports asked us to help launch the new Fresh Mint colourway. Wanting to tap into the icy flavour profile and use it to amplify the drop, we created the custom “Fresh Mint” ice cream van which pulled up in key UK cities giving out Fresh Mint 99s, Slushies and a chance to win the product and gift vouchers to spend in store.
Located in high-footfall areas where JD’s consumers hang out, the activation seamlessly taps into daily routines, building hype and capturing attention in an organic way.
The activation has so far executed across 2 weekends in Manchester and Liverpool, driving over 3000 engagements, with more locations to follow.
