Face the elements with The North Face at JD Sports Fashion Trafford Centre 🍂🥶
Drawing on the colder seasons, we created an immersive space that invited shoppers to explore the range of jackets against the backdrop they were designed for, with each moment telling an element of the performance story.
From touch-activated displays that reveal product behind thawing frost and interactive try-on stations using heat cams, to a central capsule that merchandises the hero jacket surrounded by swirling wind and atmospheric mist.
At weekends the launch zone evolved into a live activation with the central capsule transforming into a wind tunnel that shoppers could step inside and try to grab a winning ticket. Prizes included The North Face gear – including the iconic jackets.
