We collaborated with ON Running and JD Sports to bring a new run club to the streets of Liverpool.
Run & Bass aimed to build brand heat and seed product to the city’s running community ahead of the JD-exclusive launch.
Runners checked in at local coffee shop Core to collect race packs, pick up seeded product, grab health shots and get their sneakers sprayed by Crep Protect before hitting the streets.
Split into pace groups and led by Josh Baker, the community warmed up and set off on a 5K route through Liverpool’s iconic landmarks, unlocking playful group challenges along the way. Each challenge completed earned a hand stamp, with the full set granting access to an exclusive cafe set from Josh Baker.
The run ended with a full space takeover: music, hot and cold drinks, healthy snacks, scratchcard giveaways, a Crep Protect cleaning station and space to slow down, connect and celebrate.
