With bold sculpting, comfort tech and a street-wear inspired silhouette, the Crocs Echo Clog is anything but conformist. For its debut in JD Sports stores, we created a disruptive launch zone and window campaign that reflected the progressive design and amplified comfort of the shoe with an echo-inspired creative direction. Allowing customers to step inside the world of Echo, the launch zone blends digital, tactile and acoustic interactions to bring to life product benefits, design details and technology. Outside the store, an impactful window campaign captures passing footfall while boosting brand and product awareness.