Client
Castore
Location
UK, Castore key stores
Services
Retail & experience strategy, brand campaigns & activations, prototyping, installation and manufacturing
Brief
The collaboration of dreams? We certainly think so. Introducing Castore X Reiss. Engineered for modern living, this collection is where athleisure meets urban style. Each piece is engineered using Castore’s cutting-edge materials and designed with details that are unmistakably Reiss. To take this to the street, we created a series of versatile window campaigns for Castore’s key stores that bring to life the dark, moody and clean aesthetic of the campaign images - show at Zaha Hadid’s iconic London Aquatics Centre.
The windows are inspired by the dark, moody and clean aesthetic of London Aquatics Centre, where the campaign imagery was shot.
Approach
Blending materials including illuminated LED frames, concrete blocks, smoked grey acrylic and authentic climbing equipment like steel rope and carabiners, the final result is a textured concept that pairs a modern outlook on design with the minimal aesthetic that both Castore and Reiss are famous for.
