Where athleisure meets urban style

Client

Castore

Location

UK, Castore key stores

Services

Retail & experience strategy, brand campaigns & activations, prototyping, installation and manufacturing

Brief

The collaboration of dreams? We certainly think so. Introducing Castore X Reiss. Engineered for modern living, this collection is where athleisure meets urban style. Each piece is engineered using Castore’s cutting-edge materials and designed with details that are unmistakably Reiss. To take this to the street, we created a series of versatile window campaigns for Castore’s key stores that bring to life the dark, moody and clean aesthetic of the campaign images - show at Zaha Hadid’s iconic London Aquatics Centre.

The windows are inspired by the dark, moody and clean aesthetic of London Aquatics Centre, where the campaign imagery was shot.

Approach

Blending materials including illuminated LED frames, concrete blocks, smoked grey acrylic and authentic climbing equipment like steel rope and carabiners, the final result is a textured concept that pairs a modern outlook on design with the minimal aesthetic that both Castore and Reiss are famous for.

The flexible window design highlights hero collection pieces and can be tailored to work for windows of all shapes and sizes across Castore’s key stores.

Highlights of the collection include water, wind and dirt-resistant lightweight running jackets cut from a technical fabric with a microporous membrane for breathability, as well as lightweight and quick-drying trousers for high-intensity training.