After an epic few weeks of rolling out the RS-X launch campaign across the UK, we took the activation to Paris for a night of celebration and self-expression.

Alongside exclusive performances from D-Block Europe, Ocevne and Le Juiice, visitors were invited to step inside the immersive mirrored dome which housed a content creation studio to capture memories from the event and campaign. All visitors unlocked access to an exclusive giveaway where they could win a year’s supply of all the newest footwear drops from PUMA and JD Sports.

The event doubled as the set for D-Block Europe’s latest single – Side Effects, showcasing behind-the-scenes footage from their performance, as well as the RS-X activation space and launch zone. Check it out below!

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