To launch the New Balance 740 at Schuh, we took over stores in London, Manchester, Liverpool and Glasgow with a series of activations and windows that brought the campaign to life ☕👟
From 7:40am to 7:40pm, the campaign tells a story of versatility and style as the main character effortlessly transitions throughout their day wearing the product.
Drawing inspiration from the set, the spaces provided multi-dimensional storytelling that welcomed customers to step into the campaign, a photo-booth to capture the moment, localised illustrated stickers to take away and a rich backdrop for the collection that connected product and place.
