Size? Carnaby Street meets Hawkins Indiana for the Home Grown X Stranger Things collaboration.
Our activation transformed the London store into an immersive and otherworldly space, inviting customers to step inside for one last adventure whilst shopping the collection.
Outside, we leant into the Upside Down, flipping the Size? sign, adding 3D-printed creeping vines and spore-filled window portals that framed the product.
Inside, we set the scene with a theatrical back-drop of rolling fog, moody lighting and layered soundscapes. On entry, a pay phone rings out into the space, inviting visitors to connect with the Upside Down. Those who dare pick-up are given a cryptic message encouraging them to look in Locker 11 where they’ll find an exclusive GWP hidden among iconic props from the show.
Themes of play continue throughout the space with fandom easter eggs waiting to be discovered, interactive moments and nostalgic details that pull visitors further into the story.
